As a live broadcasting user, viewer, and producer I’m constantly watching how close the relationships are between the CDNs and the content creators are. For one reason or another it seems like the distance of communication between the two is growing further and further away. I really can’t decide if this is a good or a bad thing.
For one, it generalizes the technology a bit more which gives content creators more ownership of their broadcast instead of it just being a show on such and such CDN. The problem is that it’s not quite at the point where it needs to be because there just isn’t peace yet between networks.
If you are looking for a place to put your personal videos then it’s pretty clear that you should put them on YouTube to get a social network for them. If you want private high-quality videos or just videos that you don’t want to share with the online world then put them on Vimeo. What do you do if you want to broadcast live video? Technical aspects aside it’s not really clear where you should invest time creating your channel.
We as a live community really are the ones responsible for any changes that need to be made because we are the ones creating and watching the content and the CDNs are constantly trying to use some method of guess and check to meet our needs. It’s difficult to put myself in the shoes of a CDN because we are sending them an incredibly large amount of mixed signals with the content we throw up there. We need to decide how live streaming should be used as a mainstream technology or we’ll just be stuck with CDNs that are constantly shifting focus.
I am open to various content points, but I can’t say that I believe such a powerful tool like live video should be used for watching fish or kittens getting born. I’m sorry. It’s fascinating and cute, but ultimately should just be thrown up on YouTube and played repeatedly all day if it’s that interesting. Aside from that type of content it’s hard for me to pin down the “best” use for live video. Many people would argue that it is a great social networking tool, others would say it’s a great tool for sports, music, and other events. There are just so many great possible uses for live video I can seen why it’s difficult to market.
To Be Continued!
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